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TAKE THE PAIN OUT OF PRESENTATIONS.
Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.
Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you:
• Win over tough crowds
• Organize a coherent narrative
• Create powerful messages and visuals
• Connect with and engage your audience
• Show people why your ideas matter to them
• Strike the right tone, in any situation
- Sales Rank: #15805 in Books
- Published on: 2012-10-02
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 5.00" w x .75" l, .55 pounds
- Binding: Paperback
- 256 pages
Review
“This concise, yet packed little book might contain all you need to know about giving a better presentation… If you do any kind of public speaking, or want to, this book will be extremely helpful and useful.” — 800 CEO READ
About the Author
Nancy Duarte is a skilled CEO, inspired presenter, and gifted educator. Principal of Duarte Design since 1990, Nancy Duarte is a sought-after speaker whose own presentations live up to the expectations established in her books. Those books include slide:ology: The Art and Science of Creating Great Presentations and Resonate: Present Visual Stories that Transform Audiences.
Most helpful customer reviews
41 of 44 people found the following review helpful.
Informative, but not delightful
By Zen Faulkes
I'm a massive fanboy of Nancy Duarte. But I was not frothing at the mouth in anticipation of her new book after she revealed that much of it was contained material from her previous two books.
Much of HBR Guide to Persuasive Presentations is an executive summary of Duarte's previous two books. As I went through, I often thought, "There's the presentation structure from Resonate.... ooh, and there are diagram types from Slide:ology." That said, even in sections that cover old ideas, there are new examples. The book is right up to date, using examples from earlier this year.
The last two sections of the book - "Delivery" and "Impact" - are the ones of most interest, because they have the most new material. There's a good section on giving webinars and other remote presentations online. How can you give a presentation that people will listen to... when people are much more likely to check email during that time? There's a discussion on working with an interpreter to deliver a presentation to people who don't speak your language.
Online crowds might be interested in her sections on following-up presentations with social media tools. For example, she encourages speakers to create a hashtag for their presentations - but not "canned" tweets. She cites research that people want to determine what's important, so suggesting tweets to the audience makes it less likely people will use it. There's also good discussion about the pros and cons of monitoring the backchannel during a conference, for example.
HBR Guide to Persuasive Presentations is a very different beast from Slide:ology and Resonate. The size of the book is something you can readily throw in a backpack or purse, rather than the oversized trade paperback of the predecessors. The production is spare. The pages and pictures are all black and white. The contrast to the visually lush reading experience of Slide:ology or Resonate is dramatic. For me, Persuasive Presentations was less, well, persuasive because it didn't have that depth and intensity.
As an academic, I'm disappointed that when Duarte talks about research and gives examples, you're on your own to try your luck with Google to find them. There are no references or URLs anywhere in this book. I'm hoping that this might be remedied in the ebook, but the product description makes it appear that the ebook's advantage is a video rather than links.
Each section is short. Each one is about the length of a blog post. Indeed, some of the sections have been put up as blog posts on the Harvard Business Review website, and because they can use colour, they look much better.
Despite the brevity, Duarte makes this a more personal book than her previous ones in many cases. She sprinkles personal anecdotes throughout. I get the impression that she's gained a lot more experiences to share as she's transitioned from a "behind the scenes" presentation designer to an "on the stage" keynote presenter.
If you have not bought either of Nancy Duarte's previous books, Persuasive Presentations is excellent value: you can get this one for less than half the price of the other two combined. But this is not a "must own" like Slide:ology and Resonate are. HBR Guide to Persuasive Presentations informed me, but it didn't delight me.
9 of 9 people found the following review helpful.
Best of the bunch
By Karen
This is really the only Duarte you need to buy, if you're looking at her body of work and wondering. No, it doesn't have all the layout stuff that Slideology has, but after reading all her stuff (library and purchased), I feel like this would have been the one to focus on (although it was published AFTER I had read through all her others). I feel it's the most practical, and jettisons some of the fluff you find in her other books. I have highlighted, dog-eared and stickie-taped throughout this whole book.
16 of 19 people found the following review helpful.
"Golden Rule: Never deliver a presentation you wouldn't want to sit through." Motto at Duarte, Inc.
By Robert Morris
This is one of the first volumes in a new series of anthologies of articles previously published in Harvard Business Review or, in this instance, a series of tutorials provided by Nancy Duarte in which she shares information, insights, and counsel about how to prepare and then deliver persuasive, high-impact presentations.
As is also true of volumes in other such series, notably HBR Essentials, HBR Must Reads, and HBR Management Tips, HBR Guides offer great value in several ways. Here are two: Cutting-edge thinking from 25-30 sources in a single volume at a price (about $12.50 from Amazon in the bound version) for a fraction of what article reprints would cost.
The material was selected and to help those who read this book to improve their abilities to convince members of an audience why the given ideas matter to them, win over tough crowds, balance emotional and analytical appeal of the given "message," craft memorable phrases and examples, create powerful visuals when needed, strike the right tone, hold an audience's attention, and measure the impact of the presentation.
Duarte organizes her material within seven sections. All of it is of outstanding quality and value. These are among the dozens of passages of special interest to me, each prefaced by "How to...":
o Present Clearly and Concisely to Senior Executives (Pages 11-20)
"Help them make big decisions on a tight schedule."
o Anticipate and Prepare for Resistance (33-36)
"Think through opposing perspectives."
o Create a Solid Structure (65-66)
"Storytelling principles provide a framework."
o Determine the Right Length for Your Presentation (99-102)
"Keep your audience engaged by budgeting your time."
o Create Slides That People Can "Get" in Three Seconds (113-116)
"Do they pass the glance test"?
o Set the Right Tone for Your Talk (169-170)
"You never get a second chance to make a first impression."
o Make Your Stories Come to Life (181-182)
"Re-experience them in the telling."
o Get the Most Out of our Q&A (187-190)
"Plan, plan, plan."
o Build Relationships Through Social Media (205-210)
"Facilitate the online conversation."
o Follow Up After Your Talk (219-210)
"Make it easier for people to put your ideas into action."
As suggested earlier, think of each prefaced by "How to...."
If you need assistance in any of these areas, Duarte's book will be of invaluable assistance now as well as in months and years to come.
Sun Tzu asserts in The Art if War that every battle is won or lost before it is fought. The same is true of persuasive presentations, as Woodrow Wilson suggests: "If I am to speak for ten minutes, I need a week for preparation; if fifteen minutes, three days; if half an hour, two days; if an hour, I am ready now."
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